A designer produces and develops visual concepts. However, the work you do as a designer might range from designing publications and digital interfaces to producing a navigation system for a public area, depending on the type of designer you are. Have you ever wondered what a design profession may entail?
Visual components like typeface, colour, and imagery are used by graphic designers to spread ideas around the world. Computers are just one tool used by graphic artists. In order to produce visually compelling and targeted messaging, the design process is extremely iterative and involves working with a variety of media and materials.
Examples of where a graphic design profession may go include developing a company's visual identity and brand experience, producing designs for print, and developing the appearance of product packaging.
According to Shalini Prasad, a Lesley faculty member and independent designer/brand consultant, information designers are storytellers with an analytical mindset. She argues that graphic elements like images, typography, shape, colour, texture, and space are used by information designers as tools to organise, simplify, and express information. Information designers research, analyse, and interpret data into user-friendly information systems that motivate viewers to react and take action.
According to The Society for Experiential Graphic Design, experiential designers produce displays and surroundings that convey a message or a mood inside a physical context. Marketing campaigns, art exhibits, and public installations are transformed into experiences by experiential designers who combine graphic design expertise with spatial problem-solving and a comprehension of human behaviour.
User experience (UX) designers are concerned with how users interact with various goods, services, or environments, both physical and digital (think of apps and websites). They enhance people's lives by identifying problems that consumers have and then imagining solutions.
Working with researchers, strategists, developers, and designers are just a few of the several professions that must collaborate for this position. To make sure that a product addresses the needs and goals of an end-user, UX designers are involved at various phases of the design process. In order to make the presentation clear and simple for users to use, UX designers collaborate with user interface (UI) designers, who create the interface's visual elements. Numerous UI designers are also UX designers.
User interface (UI) designers create rough sketches of an interface based on the findings from user experience designers and interaction designers' research. User interface designers plan and create a website, app, or tool based on research into how people use them.
Wireframing, prototyping, and testing are all components of the process, just like for user experience and interaction designers. However, user interface designers are also engaged with the visual aspects that would show in a digital environment, such as buttons, menus, colour, images, and font.
