Strategic Designing is the process of using design thinking to develop and implement strategies that help organisations achieve their goals. It involves a multidisciplinary approach that combines creativity, business strategy, and user-centred design to create innovative solutions that solve complex problems. Strategic designing can be applied to various fields such as product development, service design, branding, and marketing, and it can help companies stay ahead of the competition by creating products and services that are both functional and aesthetically pleasing. It is a collaborative process that involves designers, business leaders, and other stakeholders to ensure that the final solution aligns with the organisation's overall vision and objectives.
The field of strategic design is rapidly growing in India and offers a wide range of career opportunities. Strategic design involves using design thinking and methodologies to solve complex problems and create innovative solutions.
Here are some of the career paths and areas of focus within strategic design in India:
UX/UI Design: With the increasing importance of digital technology, there is a high demand for UX/UI designers who can create intuitive, user-friendly interfaces for websites and mobile apps.
Service Design: Service design is the process of creating and optimizing services to meet the needs of customers. Service designers in India work with a variety of organizations, including banks, healthcare providers, and government agencies.
Brand Design: Brand designers create the visual identity and messaging for companies and organisations. In India, there is a high demand for brand designers as more and more companies are establishing a presence in the country.
Product Design: Product designers in India work on everything from consumer electronics to furniture to medical devices. They use design thinking to create products that are both aesthetically pleasing and functional.
Strategic Consulting: Strategic consultants work with organisations to develop long-term strategies for growth and innovation. In India, there is a growing demand for strategic consultants who can help companies navigate the rapidly changing business landscape.
Overall, the scope of a strategic design career in India is quite promising, with plenty of opportunities for growth and innovation. As more and more companies in India recognize the value of design thinking, the demand for skilled designers and strategists is likely to continue to grow.
