Visual Communication Design is a multidisciplinary field that encompasses various subjects. The subjects taught in Visual Communication Design typically include:
Design theory and history: The study of the history of design and the theories behind design practices.
Typography: The study of fonts, letterforms, and the art of arranging type to make written language legible, readable, and appealing.
Colour theory: The study of colour and its effects on human perception, emotion, and behaviour.
Graphic design: The creation of visual content using typography, imagery, and other graphic elements to communicate ideas and messages.
User interface and experience design: The creation of digital interfaces that are easy to use and visually appealing.
Photography: The art and science of capturing and manipulating images to create visually compelling content.
Illustration: The creation of visual images that communicate ideas, concepts, and emotions.
Motion graphics: The creation of animated visual content for use in film, television, and other digital media.
Branding and identity design: The creation of visual elements that represent a brand, such as logos, colour schemes, and other design elements.
Advertising and marketing: The study of communication strategies used to promote products and services, including visual design techniques.
Visual Communication Design is a vast field with a wide range of career options. Here are some popular career options in Visual Communication Design:
Graphic Designer: Graphic designers create visual concepts and communicate ideas through typography, images, and other visual elements. They work on designing logos, brochures, packaging, web design, and other marketing materials.
User Experience (UX) Designer: UX designers focus on creating user-centred designs for digital products such as websites, mobile apps, and software. They conduct user research, create wireframes, and design user interfaces.
Art Director: Art directors oversee the visual style and images in magazines, newspapers, product packaging, and movie and television productions. They work with photographers, graphic designers, and other artists to create a cohesive visual style.
Brand Identity Designer: Brand identity designers create logos, colour palettes, typography, and other design elements that define a brand’s visual identity. They work on creating brand guidelines that ensure consistency across all marketing materials.
Web Designer: Web designers create visually appealing and user-friendly websites. They work on creating layouts, choosing colour schemes, selecting fonts, and designing graphics and images.
Animator: Animators create moving images using various techniques, including hand-drawn animation, computer-generated animation, and stop-motion animation. They work on creating animated movies, television shows, advertisements, and video games.
Exhibition Designer: Exhibition designers create visual experiences for museums, galleries, and trade shows. They work on designing exhibit layouts, selecting colours and materials, and creating interactive displays.
These are just a few career options in Visual Communication Design. Other career options include package designer, illustrator, motion graphics designer, and more.
